Recent Trends in British Gambling
This week, the Gaming Commission issued its annual report in the UK in 2018. The 54-page survey, collected after Populus’s independent analysis and fully available at the end of the paper, has brought up some fascinating new developments and numerous figures stay in line with the study of 2017. Gambling.com has collected 18 succinct figures that were most remarkable to those who had a strong interest in how gambling participation was developed.
- Those that play online mostly do this at home (96 percent).
- More than half (52 percent) professional players play at least once a week.
- Some 46% of the 16 years and older have spent the last four weeks playing in some way.
- The most successful sports betting events were football (5.7 percent) and horse racing (3.8 percent).
- The National Lottery is the most common gaming operation in Britain (28%), with scratch cards (11%) and other lotteries (11 percent).
- Around one in five clients (20%) decide to read the terms and conditions of their operators before they sign up.
- Just 6% of gamblers ever took the opportunity to be excluded from gambling.
- Around 23% of active players have tried playing bets, which are more common among 18-24-year olds than any other age group.
- 45 percent of those playing games who saw the MMC996 网上赌场 gambling commercial on TV last week have gone directly into the ad to play gambling.
- On average, online gamblers have three accounts, down from four on average in 2017 for online casino operators.
- For 2018, the Fixed Odds Betting Terminals (FOBT) average among gamblers was 1.5%, in line with previous years.
- A greater share of men (51%) played some form of gambling than women (41%) according to the survey participants.
- However, for punters aged 25-34 (28 per cent, 5% down from 2017), and 35-44 years, there have been remarkable declines in those following gambling firms on Facebook (20 percent, a 5 percent drop from 2017).
- More than one in four online gamers join the operator on social media and Facebook (19%) is in front of YouTube (9%) and Twitter, the most popular website (8 percent).
- Regarding gambling views, news on television tends to be the most significant source of view, 43 percent quote the platform as influencing their stance. The forging of opinion was almost similarly influential for personal experience (28 per cent) and journals (27per cent).
- Just 4% of people who play handheld games do this at sports competitions and 12% of mobile betters do so at college.
- Around 3.1% of players have wagered more than they can expect to lose.
- 29% of those who play for the amusement and enjoyment, while 45% of those who play games.
With regard to the perception of gambling, TV news continues to be the most important source of opinions, 43% quote that the forum influences their position. For personal knowledge (28 percent) and magazines, opinion building was almost likewise influential (27per cent).
Just 4% of people playing handheld games are competing for sport and 12% of mobile games are playing in schools. Roughly 3.1% of players risked more than they may afford to lose. 29% of the players for the fun and fun and 45% of the players for the game.